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Goline Corporation là công ty chuyên cung giải pháp phần mềm tài chính, chứng khoán cho thị trường chứng khoán Việt Nam và khu vực. Với đội ngũ chuyên môn nhiều kinh nghiệm, đầy đam mê nhiệt huyết, Goline đã và đang mang lại những sản phẩm chất lượng cao cho khách hàng, là một trong những giải pháp phổ biến trên thị trường hiện nay.

Goline Corporation is a company specializing in providing financial and securities software solutions for the Vietnamese stock market. With a team of experienced professionals, full of passion and enthusiasm, Goline has been bringing high quality products to customers, which is one of the popular solutions on the market today.

Goline Corporation はベトナム国内および国外向け証券・金融システムのソリューションを提案し、証券・金融システムを開発及び提供しています。熱意に満ちて、長期間の経験がある専門家集団であるGolineは、現在、顧客に品質の高いソリューションを提供しており、市場では高い評価をいただいております。

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Behavioral Analysis System

Our system automatically gathers information on user behavior via interactions on Web and Mobile applications and provides analytical data for those behaviors, specifically:

  • Data aggregation from all systems: mobile, web, core system, logs, CRM system…
  • Providing multidimensional customer profiles: basic information, transaction details, services used, interactions across systems, customer journey, encountered issues,…
  • Segmenting customers into different groups based on transaction profiles.
  • Tracking user software access and usage to understand user habits and needs.
  • Tracking customer journey across systems. Identifying pain points to implement system and process improvements.
  • Machine learning system to predict customer segments:
  • Customers who might transition from inactive to active status.
  • Customers who might upsell.
  • Customers who might churn.

Based on this, the system generates care scenarios and adjusts policies (products, transaction fees, lending fees, interest rates, etc.) to enhance customer transaction capabilities and retain loyal customers.

  • Creates real-time care scenarios for customers, tracking their actions and providing maximum support.
  • Provides administrative reporting system for all levels to explore customer profiles.
  • Suggest and recommend investment preferences based on user needs.
  • Grasp customers’ latest securities investment trends in different periods to give the most suitable advice.
  • Adjust mechanisms and policies to suit our target group of value customers.
  • Develop sales programs, sales campaigns, and packages of policies, services, and products appropriate for each customer segment.
  • Optimize the effectiveness of customer care and development on the right target group.
  • Increase interactions between securities companies and customers.

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